Email marketing is one of the most cost effective ways to keep in touch with your prospects, customers, and partners. This course is designed to help you learn how to do it yourself and create an email that will generate results for you and your business.

In this three hour interactive workshop you will look at email marketing campaigns as well as e-newsletters.

The session will cover:

• What are the benefits of email marketing?
• Email marketing best practice – how to avoid being a ‘spammer; what should you send; should you use text or html format
• What is permission based marketing? How to get permission; how to build your list; manage your database and avoid being black-listed.
• How to produce an email newsletter yourself, looking at the tools and technology available to create a competitive advantage.
• Content for your newsletter – what to write plus tips and ideas for content.

You will come away with an action plan designed to help you get your email campaign going.